Continental’s “Earn As you Ride” App Monetizes Data Sharing

Continental Parking collects data of free parking spaces and car parks to create a user-friendly parking experience for drivers. It will now use “Connected Parking” to demonstrate how the drivers will benefit from data collected by their vehicles in road traffic. 

Continental and Hewlett Packard Enterprise (HPE) in partnership have developed “Earn as you ride” app. It is a blockchain-based data trading platform. Vehicle manufacturers can reward their customers with virtual currencies. Also, this app will collect data from Vehicle sensors and will pay the drivers when information is shared. Later, drivers can redeem the virtual coins collected for rewards.

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